TigerDirect Tech Bash
Oversaw the growth of the TigerDirect Tech Bash from a small party in the Miami Design District to the largest consumer facing electronics show in the Southeast. Over 20,000 attendees visited the 2015 Tech Bash at Miami Marlins Park.
TigerDirect Tech Bash was an annual one night only consumer expo showcasing the latest must-have consumer technology. From millennials and families to IT experts and business executives, 2015's Tech Bash attracted more than 20,000 guests, all driven by a common passion for the latest consumer technology. This end-user facing, pre-holiday showcase included the top premier brands in the consumer electronics industry, local tech startups, and the South Florida business community.
HISTORY
2012 | Inaugural Tech Bash was held to celebrate the launch of Windows 8 and the new OEM computer lines with an interactive, food and drink-fueled party with over 4,000 attendees.
2013 | Partnering with the Miami Marlins, a new home for the TigerDirect Tech Bash was secured. At the 2nd annual event we had an estimated 12,500 attendees with over 120 exhibiting vendors.
2014 | Over 18,000 guests entered Miami Marlins Park for a night of interactive activations from the biggest names in technology. With major media coverage and over 2.4M social media impressions the TigerDirect Tech Bash experience extended far beyond Marlins Park.
Anna Kendrick and Reggie Bush
Ryan and Lauren Tannehill
The City of Miami decreeing November 7th to be "TigerDirect TechBash Day".