Roman Atwood - "Orphanage Robbery Prank"
During the 2014 holiday season we created and hired YouTube celebrity Roman Atwood to star in a feel good prank. We were able to drive a lot of positive brand awareness for TigerDirect, as well as give some much need visibility to a wonderful charity. The video was featured on several major web portals and attracted over 10 million views on YouTube.
10M + Youtube Views
Featured in over 200 publications
19,000 new to file customers and over $3 Million tracked ROI
2015 IRCE Best Video of The Year Finalist
Virool Zero Gravity Video Finalist
