32M + Youtube Views
Generated over 100,000 new to file customers for TigerDirect and over $4 million in tracked ROI
Webby's - 2015 People Choice Award - Viral Branded Video (Rhett & Link - Epic Rap Battle: Nerds v Geeks )
Rhett & Link - "Epic Rap Battle: Nerds Vs Geeks"
During the 2013 holiday season, we hired Rhett & Link to create a branded video to reach their target demographic of DIY'ers, gaming enthusiasts and early adopters for our TigerDirect Brand. "Epic Rap Battle: Nerds vs Geeks" ended up receiving over 30 million views and drove over 100,000 sign ups during the holiday season. In May of 2015, internet voters for the Webby's crowned Rhett & Link's video the "Best Viral (Branded) Video" of the year.