Rhett & Link - "Epic Rap Battle: Nerds Vs Geeks"

During the 2013 holiday season, we hired Rhett & Link to create a branded video to reach their target demographic of DIY'ers, gaming enthusiasts and early adopters for our TigerDirect Brand. "Epic Rap Battle: Nerds vs Geeks"​ ended up receiving over 30 million views and drove over 100,000 sign ups during the holiday season. In May of 2015, internet voters for the Webby's crowned Rhett & Link's video the "Best Viral (Branded) Video"​ of the year.